Breakfast has become one of the foodservice industry’s fastest growing dayparts, creating an opportunity to increase overall sales. Breakfast is so hot in foodservice, it’s even started to trickle over into other meal periods, bringing with it the comfort and wholesomeness typically associated with home cooking. With eggs finding a new home on everything from pizza to burgers, and waffles popping up on dinner and dessert foodservice menus, breakfast and breakfast-inspired items represent a low-cost option for boosting incremental sales and driving traffic in foodservice operations at any meal.

Breakfast Menu Review

Driving sales and increasing profits in your foodservice operation with an inspired breakfast offering is easier than you think. Quality, affordability and convenience all play a role in foodservice guests' decisions about their morning meal. When redesigning your breakfast foodservice menu, be sure to offer a balanced array of options. While many consumers want to start the day with a better-for-you meal, some guests are looking for a special treat or reason to splurge.

Topped Latte and Cinnamon Roll featuring Rich's® Fresh 'N Ready FTO Cinnamon Roll Dough w/icing.

Hot & Ready

At breakfast, convenience is king. Nearly 70% of morning meals consumed outside the home aren't eaten at the place of purchase. Offering handheld options such as yogurt parfaits and breakfast sandwiches allows foodservice guests to dine on the go or back at the office.

Set out grab-and-go choices like pre-baked pastries, warm oatmeal and ready-to-grill foodservice sandwiches to capture sales from time-crunched consumers.

Monkey Bread featuring Rich's Fresh 'N Ready FTO Cinni-Yums.TM

Honey Orange Sticky Buns featuring  Rich's® Biscuit Dough Round.

Be On Trend

Biscuits continue to take center stage on morning foodservice menus. Use these all-purpose breakfast carriers for everything from traditional eggs and bacon to special combinations like oven-roasted tomatoes with Italian sausage gravy. Oatmeal is one of breakfast’s best blank palettes, allowing guests endless options for customization. Offer healthy inclusions and sweet treats, including:

Breakfast Biscuits featuring Rich's® Jumbo Biscuit Dough Round Hand-Split.

• Nuts
• Berries
• Brown sugar
• Fruit compote

Breakfast pizza once meant cold slices from the box, but today’s star chefs are adding bacon, eggs and sausage to this cheesy favorite for a hot meal that satisfies around the clock.