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C-Store Team Named 2020 CSNews Category Captain
The Rich’s C-Store Team was recently selected as the 2020 Convenience Store News (CSNews) Category Captain of the year in the Foodservice/Prepared Foods category.
All entries were judged based on the following criteria:
Product innovation; Creativity in merchandising, marketing, promotion, and advertising; Use of consumer insights to drive category sales; Innovative and dynamic category management tools; Demonstrated commitment to meeting the specific needs of retailer customers; Efficiently lifting sales for the entire product category; Fact-based evidence of market-specific or account-specific results.
Category Captains were selected because they have earned retailers trust and have helped their clients grow sales and profits in the entire category. All winners were featured on CSNews.com and in the March issue of CSNews magazine.
Congratulations to the entire FSD C-Store team!
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Rich's PR and Media
Good Food from Small Kitchens: How to satisfy customers’ food cravings in limited kitchen space. Tom Michalewski quoted (Log-in Required), NACS Magazine, May 2020
Test Kitchen: Idea labs let manufacturers and retailers collaborate, strategize and build a better convenience business. Tom Michalewski quoted (Log-in Required), NACS Magazine, May 2020
A Look at Fresh Bakery: The demand for fresh bakery items is going like gangbusters, as c-store customers continue to give in to their cravings., Convenience Distribution, Q2 2020
Meet the 2020 Convenience Store News Category Captains, Convenience Store News, April 6, 2020
An Overlooked Opportunity: C-stores can do more to make their fresh bakery offering appealing all day long, Convenience Store News, March 2020
All Hail the 2020 Category Captains: Convenience Store News salutes 13 suppliers showing leadership in c-store category management, Convenience Store News, March 2020
Product Showcase: Rich's Individually Wrapped Sandwich Cookies, C-Store Decisions, February 2020
Convenience Store News Honors 13 Suppliers as 2020 Category Captains, Convenience Store News, January 2020